High-performance brake system design, development and manufacturing company, Alcon Components Ltd is celebrating 15 years of collaboration with its Dubai-based partner, MSW Auto Spare Parts LLC.
Throughout this time, MSW has been Alcon’s sole Middle East- and Africa-focused agency partner working into the regional defense, security, specialist and performance vehicle markets.
According to MSW and Alcon, they have supplied thousands of specialist brake systems to almost every armoring company throughout the entire MENA region during this 15-year period. Thus equipped, those finished vehicles have thrived in harsh and high-risk environments such as Iraq, Afghanistan, and Africa, protecting the lives of multiple government and non-government security, defense, and charity operatives.
Popular vehicle platforms benefiting from Alcon’s range of upgrade kits include the entire Toyota truck/SUV range, (including Hilux, Tacoma, Prado, TLC70 series, TLC200 series, TLC300 series, Tundra and all Lexus variants), as well as all variants of Chevrolet/GMC’s Suburban/Tahoe range and the Ford F550.
Additionally, through the Specialist Vehicle range of calipers, MSW and Alcon are uniquely placed to deliver bespoke solutions for almost any vehicle size/type and weight.
Alcon has over 25 years of experience in engineering brakes and clutches for specialist vehicles; from F1, World Rally and prestige performance cars to 30T-plus military armored vehicles. Alcon’s off the shelf brake upgrade kits allow both OEMs and vehicle modification companies to overcome the challenges posed by up-armoring vehicles for defense, security and specialist purposes. The kits are compatible with stock OEM actuation, so are easy to fit but have been fully ruggedized to ensure extreme levels of robustness and performance balanced with the requirement to keep weight to a minimum.
Alcon and MSW will be exhibiting at the IDEX 2023 event in Abu Dhabi, 20-24 February on stand C12-008. The companies will showcase a variety of Alcon’s brake products fitted to different vehicles, including vehicles from world-class OEMs based in Europe, UAE, Finland, North America, UK and Turkey.
“Being a fully independent entity, MSW has always been free to select best of breed manufacturing partners for all our product lines. In 2008 I selected Alcon as our partner for specialist braking systems for the security and armored vehicle sector, based on a variety of factors, notably: their engineering excellence in the iron caliper sector, insistence upon delivering only application specific solutions that perform in the harshest possible environments and their enthusiasm to support MSW’s ambitions to become the market leader for specialist brake systems in the MENA region,” said Jonathan Simmonds, MD at MSW Auto Spare Parts. “Fifteen years on, MSW is the leading force in the supply of armored brake solutions, with many thousands of brake systems delivered to numerous satisfied clients in the region, it’s clear that I made the right choice. Fifteen years of growth and continued success is worthy of celebration, and I thank Alcon for supporting our ambitions throughout this time and look forward to even greater achievements.”
“MSW Auto Spare Parts are our biggest selling agency partner in the defense and security sector,” said Jonathan Edwards, Group Sales Director at Alcon. “Their access to the regional armored and specialist vehicle markets is second to none and as a result, our partnership has been a hugely successful one and I’m proud of our 15-year collaboration milestone.”
