Alcon & MSW Celebrate 15 Years of Collaboration at IDEX 2023

MSW Auto Spare Parts has been Alcon’s sole Middle East- and Africa-focused agency partner working into the regional defense, security, specialist and performance vehicle markets By DA Staff / 17 Feb 2023

Discover Leading Defense Technology Solutions

Discover cutting-edge solutions from leading global suppliers
SUPPLIER SPOTLIGHT
Follow DA
A-cut-away-MSW-wheel-showing-an-Alcon-brake-kits-for-Toyota-LC300
A cut-away MSW wheel showing the Alcon brake kit for a Toyota LC300.

High-performance brake system design, development and manufacturing company, Alcon Components Ltd is celebrating 15 years of collaboration with its Dubai-based partner, MSW Auto Spare Parts LLC. 

Throughout this time, MSW has been Alcon’s sole Middle East- and Africa-focused agency partner working into the regional defense, security, specialist and performance vehicle markets. 

According to MSW and Alcon, they have supplied thousands of specialist brake systems to almost every armoring company throughout the entire MENA region during this 15-year period. Thus equipped, those finished vehicles have thrived in harsh and high-risk environments such as Iraq, Afghanistan, and Africa, protecting the lives of multiple government and non-government security, defense, and charity operatives. 

Popular vehicle platforms benefiting from Alcon’s range of upgrade kits include the entire Toyota truck/SUV range, (including Hilux, Tacoma, Prado, TLC70 series, TLC200 series, TLC300 series, Tundra and all Lexus variants), as well as all variants of Chevrolet/GMC’s Suburban/Tahoe range and the Ford F550. 

Additionally, through the Specialist Vehicle range of calipers, MSW and Alcon are uniquely placed to deliver bespoke solutions for almost any vehicle size/type and weight.

Alcon has over 25 years of experience in engineering brakes and clutches for specialist vehicles; from F1, World Rally and prestige performance cars to 30T-plus military armored vehicles. Alcon’s off the shelf brake upgrade kits allow both OEMs and vehicle modification companies to overcome the challenges posed by up-armoring vehicles for defense, security and specialist purposes. The kits are compatible with stock OEM actuation, so are easy to fit but have been fully ruggedized to ensure extreme levels of robustness and performance balanced with the requirement to keep weight to a minimum.

Alcon and MSW will be exhibiting at the IDEX 2023 event in Abu Dhabi, 20-24 February on stand C12-008. The companies will showcase a variety of Alcon’s brake products fitted to different vehicles, including vehicles from world-class OEMs based in Europe, UAE, Finland, North America, UK and Turkey.

“Being a fully independent entity, MSW has always been free to select best of breed manufacturing partners for all our product lines. In 2008 I selected Alcon as our partner for specialist braking systems for the security and armored vehicle sector, based on a variety of factors, notably: their engineering excellence in the iron caliper sector, insistence upon delivering only application specific solutions that perform in the harshest possible environments and their enthusiasm to support MSW’s ambitions to become the market leader for specialist brake systems in the MENA region,” said Jonathan Simmonds, MD at MSW Auto Spare Parts. “Fifteen years on, MSW is the leading force in the supply of armored brake solutions, with many thousands of brake systems delivered to numerous satisfied clients in the region, it’s clear that I made the right choice. Fifteen years of growth and continued success is worthy of celebration, and I thank Alcon for supporting our ambitions throughout this time and look forward to even greater achievements.”

“MSW Auto Spare Parts are our biggest selling agency partner in the defense and security sector,” said Jonathan Edwards, Group Sales Director at Alcon. “Their access to the regional armored and specialist vehicle markets is second to none and as a result, our partnership has been a hugely successful one and I’m proud of our 15-year collaboration milestone.”

Posted by DA Staff Connect & Contact

Latest Articles

Practical Methods for Balancing UAV Propellers Safely & Effectively

Tyto Robotics discusses the ways to add and remove materials from drone propellers, considering advantages and disadvantages of various products and techniques

Jul 11, 2025
Military-Grade Tethered Drone Systems for Surveillance & Security Missions

DPI UAV Systems (Dragonfly Pictures) is a developer of advanced tethered drone systems for military, government and security applications. As...

Jul 11, 2025
Modular Chassis Design Enhances Deployment Flexibility for Defense Systems

LCR Embedded Systems explains how modular chassis design supports rapid deployment and cost-effective packaging for rugged embedded systems using open standards like VPX and SOSA

Jul 10, 2025
MilDef to Supply Rugged IT Equipment for Norway’s Defense Digitization

MilDef has secured a major contract with Kongsberg Defence & Aerospace to supply rugged IT equipment supporting Norway’s defense digitization efforts

Jul 10, 2025
Tethered Drone Technologies for Mission-Critical Defense & Security Applications

Defense Advancement showcases Elistair's tethered drone solutions for mission-critical defense and security applications

Jul 10, 2025
New Oscilloquartz Optical Cesium Clocks Enhance Network Timing Precision

Adtran is expanding its Oscilloquartz portfolio with the new OSA 3200 SP and OSA 3250 ePRC optical cesium models, providing improved holdover and simplified maintenance for telecom, data center, utility, and defense networks

Jul 09, 2025

Featured Content

New Oscilloquartz Optical Cesium Clocks Enhance Network Timing Precision

Adtran is expanding its Oscilloquartz portfolio with the new OSA 3200 SP and OSA 3250 ePRC optical cesium models, providing improved holdover and simplified maintenance for telecom, data center, utility, and defense networks

Jul 09, 2025
Teledyne FLIR OEM Whitepaper: Synthetic Data Generation for AI Object Detection

Read Teledyne FLIR OEM’s whitepaper on AIMMGen™, a defense-oriented synthetic data and AI model generation pipeline tailored to Automatic Target Recognition (ATR) and object classification tasks

Jul 03, 2025
Galvion’s Production Hub in Poland Now Open & Operational

Galvion's new Production Hub in Poland has formally opened through a large ceremony held at the Gdansk facility with factory tours, demonstrations, and live models of helmets

Jun 30, 2025
Advancing Defense Capability Through Strategic Collaboration Defense Advancement works with major OEMs to foster collaboration and increase engagement with SMEs, to accelerate innovation and drive defense capabilities forward.