Privacy Notice

We take your privacy seriously and are committed to providing you with a clear understanding of how and why we use your data, who has access to it and what your rights are. This Privacy Notice is designed to help you understand what kind of information we collect in connection with our services and how we will process and use this information. It describes how we collect, use, share, retain and safeguard personal data, and what your rights are.

Who are we?

Defense Advancement and defenseadvancement.com are trading styles of Echoblue Ltd, registered in England and Wales with Company number 08035761. Our registered address is Office 1, Suite C Mulberry Court, Stour Road, Christchurch, England, BH23 1PS UK. For the purpose of the Data Protection Act 1998 (the Act) & the EU GDPR 2018, Echoblue Ltd is the data controller responsible for your personal information.

Types of data we collect

By using our www.defenseadvancement.com (our website) and interacting with us, we will collect and process information about you. We will also collect your personal data where you subscribe to our newsletter or request information about our services. We will process the following types of personal data:

• contact details such as name, email address, postal address and telephone number
• financial information such as bank details and credit card details
• information about the nature of your business
• information obtained through our use of cookies
• your marketing preferences
• your internet IP address and details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data.

If you object to the collection, sharing and use of your personal data we may be unable to provide you with our products and services. For the purposes of meeting the Data Protection Act 2018 territorial scope requirements, the United Kingdom is identified as the named territory where the processing of personal data takes place.

How do we collect personal data?

We collect your personal data when you disclose information to us via online forms or over the phone, at events or trade shows, or via postal communications. How we collect information from you:

• via enquiry, contact, registration and subscription forms;
• when you order any of our products or services;
• when you fill out a survey;
• via cookies. You can find out more about this in our cookie policy;
• via our telephone calls with you;
• when you provide your details to us either online or offline, for example via email or post

Who do we share data with?

In order to provide you with our services and to administer our business, your personal data may be shared with authorised third parties. Sharing of your data with third parties may also be necessary where we are required to do so by law. We may disclose your information to the third parties listed below for the purposes described in this Privacy Policy. This might include:

• Our advertisers, where you have completed a contact form on their company profile page or news article
• Email automation providers for the purposes of delivering the weekly eBrief newsletter
• CRM and IT systems providers
• The police and other third parties or law enforcement agencies where reasonably necessary for the prevention or detection of crime

Data is only shared with organisations within the UK and European Economic Area, and organisations certified as compliant with the EU-U.S. Privacy Shield Framework.

Who is responsible for the data?

Where we collect data directly from you, we are considered to be the controller of that data i.e. we are the data controller. Where we use third parties to process your data, these parties are known as processors of your personal data. As the data controller, we are responsible for determining and controlling the purposes and means of the processing of your personal data.

How do we use your personal data?

When you submit your details via a company contact form on the website (either on a company profile page or news article), and provided you have given your explicit consent to do so, your details will be sent to the company and its authorised partners. When you consent for us to do so, your details may be shared outside the European Economic Area if the company in question is based outside of this territorial scope. When you complete the eBrief newsletter subscription form you provide your consent for us to process your data for the purposes of delivering the eBrief to you. If you correspond with us via email, telephone or share your information with us at an event, we consider ourselves as having a legitimate business interest to provide you with further information about our services, and to record and store any correspondence within our CRM system. When you use our websites we consider that we have a legitimate business interest to use information about your visit and online activity to improve the performance of the website, to provide statistical information to advertisers regarding the performance of their advertisement with us, to simplify accessibility, and to monitor behaviour when viewing website content.

Will personal data be used for Marketing?

It’s entirely up to you to decide if we can use your information in our marketing activities, and we will always ask for your consent before sending you marketing communications. Where we ask for consent, your rights and what you are consenting to will be clearly communicated to you. Where you provide consent, you can withdraw this at any time by contacting us via the details at the end of this document.

How long do we store data for?

We will only keep your personal information for as long as reasonably necessary to fulfil the relevant purposes set out in this Privacy Policy and in order to comply with our legal obligations. The time period we retain your personal information for will differ depending on the nature of the personal information and what we do with it. Generally speaking, we will retain data for as long as there is a legitimate and current relationship between yourself and our business or any person within it.

Your Rights

Individuals are provided with legal rights governing the use of their personal data. These grant individuals the right to understand what personal data relating to them is held, for what purpose, how it is collected and used, with whom it is shared, where it is located, to object to its processing, to have the data corrected if inaccurate, to take copies of the data and to place restrictions on its processing. Individuals can also request the deletion of their personal data. The GDPR affords you the following rights as a Data Subject:

• The right to be informed of processing
• The right to restrict processing of personal data
• The right to be forgotten
• The right to access your information
• The right to data portability
• The right to have data ratified
• The right to be informed of any profiling of your personal data or automated decision making

You also have the right to complain to the supervisory authority regarding any GDPR privacy complaints. For the UK the supervisory authority is the ICO (Information Commissioners Office) they can be contacted by their website thttps://ico.org.uk/concerns/

How do we protect your data?

We will take all appropriate technical and organisational steps to protect the confidentiality, integrity, availability and authenticity of your data, including when sharing your data within authorised third parties.

Third Party Website Links

Our website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to Information

You have the right to request access to information held about you. Your right of access can be exercised in accordance with the GDPR. Please contact us by email to access your data. You will be required to confirm your identity before any information is released to you.

Changes to our Privacy Notice

Any changes we may make to our privacy notice in the future will be posted on this page and, where appropriate, notified to you by e-mail.

How to contact us

If you have any questions regarding this Notice, the use of your data or your Individual Rights, please contact us: Data Privacy Representative Echoblue Ltd Office 1, Suite C Mulberry Court, Stour Road, Christchurch, England, BH23 1PS UK Email: [email protected]