Content Marketing & PR

Demonstrate Thought Leadership and Defense Industry Insight

Put your business in the spotlight on with news stories, product launches, case studies and thought leadership content.


Year-round Content Support for Defense Advancement Members

With a membership profile on you have year-round access to our content and social media team. We’ll work with you to get maximum exposure for your content, to keep you in the spotlight and drive real business interest.

Types of content we support:

Product Launches

Contract Wins

Applications & Case Studies

Partnership Announcements

Expert Insights & Q&As

White Papers

military content pr

Product Launches

Send us a press release, product datasheet or even just a series of bullet points, and our editors will craft an article to demonstrate your new product, system or capability to our audience, with links to your website and DA profile.

Case Studies & Insights

Have an interesting application story or expert insight story you’d like to share? Our content team will work with you to get the messaging right, and publish in high-exposure areas on the website and across social media.

military defense content marketing

Contract Wins and Partnerships

Has your business won a significant contract or partnered with another business to deliver a project? Just send the details to us and our editors will create a story for publication on the website and across social media.

Content FAQs

No – you can submit content to us whether you work with us or not!

However, companies who have a paid membership profile on are given priority – their content is guaranteed to be published on the site and across our social channels as part of their package.

If you become a member, you’ll be able to submit content as often as you need throughout the year. Our technical copywriting team is available to help produce content (we can produce an article from as little as a product datasheet for a new product launch article, for example).

All member content features website backlinks with additional calls to action at the start and end of the article. The standard sidebar (with advertising) is removed and replaced with contact information for your company, to help drive traffic to your website.

Companies who don’t already work with us have two options: 

  1. Purchase a Company Profile
    Prioritized content publication and social distribution are core benefits of having a company membership profile with us. Not only will you drive year-round new business interest in your products via your profile, you have 1-1 access to our content team, to ensure your product announcements, case studies and white papers reach your target audience.
    Request Information on Profiles >
  2. Premium PR
    For a small fee, we guarantee to publish your content and will feature it prominently across the website and on social media. Premium Pr articles are prioritised over free submissions, and include up to two website backlinks.
    Request Premium PR information >
  3. Free Submissions
    Any company may submit content for free using this form. Note that inclusion is not guaranteed and the article will not be prioritised by our team. Free submissions do not include website backlinks, and may not appear on social media.
    Submit an article >

Yes – even if you don’t work with us you can submit an article to us here.

Note that due to the content activity we undertake for DA members, non-member news is not guaranteed to appear on the site or on our social channels, and is given a lower priority.

If you’d like us to prioritise your content, or if you’d like to work with our content team on bespoke insight pieces, you have two options:

  1. Premium PR
    For a small fee, we guarantee to publish your content and will feature it prominently across the website and on social media. Premium Pr articles are prioritised over free submissions, and include up to two website backlinks.
  2. Become a DA Member
    Content publication is just one part of what we do for our clients. For a small monthly fee, join DA for bespoke, optimized company profile and indexed product/service/technology portfolio on the site, and get full prioritized support for all of your content year-round. Everything we do is designed to drive relevant website traffic and new business leads to you.
    View membership plans and pricing >

We publish content spanning a wide variety of topics, all relevant to the defense and security sector and ideally related to equipment and technology designed for defense applications.

Relevant content we’ll consider includes:

  • New product announcements
  • Case studies and application stories
  • Industry insights
  • Company white papers
  • Contract wins
  • Partnerships, collaborations and mergers

Published content will appear across, including the main articles feed and relevant category pages.

If you have a company profile on Defense Advancement, the article is also guaranteed to be shared across our social media channels – most notably within our LinkedIn group and on the DA LinkedIn page, but also across our Twitter, Instagram and Facebook profiles.

No – all content on the site is published by our editorial team. This allows us to maintain our editorial standards and tone of voice, but also makes it as simple as possible for our clients to get their content featured on the site.

If you have a company profile on the site, absolutely! Our content team has vast experience in technical copywriting and editing within engineering, aerospace and defense sectors and is available to clients to help write content for the website.

Reach a Technical Audience with Influence

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