Alcon & MSW Celebrate 15 Years of Collaboration at IDEX 2023

MSW Auto Spare Parts has been Alcon’s sole Middle East- and Africa-focused agency partner working into the regional defense, security, specialist and performance vehicle markets By DA Staff / 17 Feb 2023

Discover Leading Defense Technology Solutions

Discover cutting-edge solutions from leading global suppliers
SUPPLIER SPOTLIGHT
Follow DA
A-cut-away-MSW-wheel-showing-an-Alcon-brake-kits-for-Toyota-LC300
A cut-away MSW wheel showing the Alcon brake kit for a Toyota LC300.

High-performance brake system design, development and manufacturing company, Alcon Components Ltd is celebrating 15 years of collaboration with its Dubai-based partner, MSW Auto Spare Parts LLC. 

Throughout this time, MSW has been Alcon’s sole Middle East- and Africa-focused agency partner working into the regional defense, security, specialist and performance vehicle markets. 

According to MSW and Alcon, they have supplied thousands of specialist brake systems to almost every armoring company throughout the entire MENA region during this 15-year period. Thus equipped, those finished vehicles have thrived in harsh and high-risk environments such as Iraq, Afghanistan, and Africa, protecting the lives of multiple government and non-government security, defense, and charity operatives. 

Popular vehicle platforms benefiting from Alcon’s range of upgrade kits include the entire Toyota truck/SUV range, (including Hilux, Tacoma, Prado, TLC70 series, TLC200 series, TLC300 series, Tundra and all Lexus variants), as well as all variants of Chevrolet/GMC’s Suburban/Tahoe range and the Ford F550. 

Additionally, through the Specialist Vehicle range of calipers, MSW and Alcon are uniquely placed to deliver bespoke solutions for almost any vehicle size/type and weight.

Alcon has over 25 years of experience in engineering brakes and clutches for specialist vehicles; from F1, World Rally and prestige performance cars to 30T-plus military armored vehicles. Alcon’s off the shelf brake upgrade kits allow both OEMs and vehicle modification companies to overcome the challenges posed by up-armoring vehicles for defense, security and specialist purposes. The kits are compatible with stock OEM actuation, so are easy to fit but have been fully ruggedized to ensure extreme levels of robustness and performance balanced with the requirement to keep weight to a minimum.

Alcon and MSW will be exhibiting at the IDEX 2023 event in Abu Dhabi, 20-24 February on stand C12-008. The companies will showcase a variety of Alcon’s brake products fitted to different vehicles, including vehicles from world-class OEMs based in Europe, UAE, Finland, North America, UK and Turkey.

“Being a fully independent entity, MSW has always been free to select best of breed manufacturing partners for all our product lines. In 2008 I selected Alcon as our partner for specialist braking systems for the security and armored vehicle sector, based on a variety of factors, notably: their engineering excellence in the iron caliper sector, insistence upon delivering only application specific solutions that perform in the harshest possible environments and their enthusiasm to support MSW’s ambitions to become the market leader for specialist brake systems in the MENA region,” said Jonathan Simmonds, MD at MSW Auto Spare Parts. “Fifteen years on, MSW is the leading force in the supply of armored brake solutions, with many thousands of brake systems delivered to numerous satisfied clients in the region, it’s clear that I made the right choice. Fifteen years of growth and continued success is worthy of celebration, and I thank Alcon for supporting our ambitions throughout this time and look forward to even greater achievements.”

“MSW Auto Spare Parts are our biggest selling agency partner in the defense and security sector,” said Jonathan Edwards, Group Sales Director at Alcon. “Their access to the regional armored and specialist vehicle markets is second to none and as a result, our partnership has been a hugely successful one and I’m proud of our 15-year collaboration milestone.”

Posted by DA Staff Connect & Contact

Latest Articles

Advanced SWIR Cameras Delivered for Key Defense Programs in North America

SCD USA’s MIRA SWIR camera is being integrated into key North American defense programs, offering advanced imaging, high frame rates, and compact, low-power performance

May 30, 2025
Key Differences Between OEMs & Rebranding Vendors for Military Electronics

MilDef outlines why distinguishing between genuine OEMs and rebranding vendors is critical when sourcing rugged military electronics

May 30, 2025
Most Read Articles on DA in May 2025

In May 2025, a number of significant developments were published on Defense Advancement, including the latest news in Group 2 UAS, head-mounted systems, and USVs

May 30, 2025
Adtran Integrates White Rabbit for Sub-Nanosecond Timing Across Oscilloquartz Platforms

Adtran has enhanced its Oscilloquartz timing solutions with software-based White Rabbit technology, enabling sub-nanosecond synchronization for critical applications without hardware upgrades

May 29, 2025
Dantherm’s Climate Control Systems for Deployed Forces

Explore how Dantherm ensures safety and comfort in field camps with rugged, energy-efficient climate solutions built for extreme weather and rapid deployment

May 29, 2025
New Expeditionary USV for Covert Maritime Surveillance & Special Forces Missions

FLANQ’s new Q-RECON USV delivers agile, man-portable maritime surveillance and interdiction capabilities, purpose-built for special forces and operations in littoral environments

May 29, 2025

Featured Content

U.S. Army Aircraft to Receive Connectivity Upgrade with Honeywell SATCOM

Honeywell’s JetWave X SATCOM system is set to upgrade the U.S. Army’s ARES aircraft, enhancing global connectivity and mission-critical communications for ISR and electronic warfare

May 28, 2025
New Hybrid Solution for Long-Term GNSS-Denied Navigation

Advanced Navigation has demonstrated a major breakthrough with a Hybrid Navigation System designed for GPS-denied environments, combining a strategic-grade FOG INS with a laser velocity sensor

May 21, 2025
Trillium Gimbal Enhances Imaging for Launched Effects & Loitering Munitions

Trillium Engineering introduces the HD25-LV-C, a lightweight imaging system optimized for cost-constrained, expendable platforms like Launched Effects and loitering munitions

May 21, 2025
Advancing Defense Capability Through Strategic Collaboration Defense Advancement works with major OEMs to foster collaboration and increase engagement with SMEs, to accelerate innovation and drive defense capabilities forward.